"I was frustrated with over priced goods and poor customer service. Azha Pasa was born out of this frustration and we therefore aspire to offer our customers with fair pricing and five star customer service so that people can save on time and money, and enjoy the convenience of not having to deal with traffic congestions, parking tickets and the ‘take it or leave it’ attitude" - Kinley Wangchuk (Ganchu), Founder. 

Azha Pasa is an e-commerce platform that offers fair pricing, incredible deals and five star customer service. Through our platform, we also organise special events and have features such as skills listing, service directory and giveaways. 

Azha Pasa did not start off as an e-commerce platform. It first got incepted when Ganchu (Kinley Wangchuk) launched a mobile app 'Azha Pasa' to solve his personal frustrations of having to go drop household waste to a waste collection site; the garbage truck back then would hardly ever show up. Through the mobile app, a user could make a request for someone to come pickup up the garbage and dispose it off for an agreed fee. The app was intended as a solution for those who were also facing the same kind of garbage related problem, while also aspiring generate income opportunity for those interested in providing the garbage pickup service. Azha Pasa, the first mobile app was launched on 7th August 2019 with Garbage pickup and LPG delivery service. 

During the first nationwide lockdown in Bhutan, people in Thimphu did not have access to fresh vegetables and farmers could not get their farm goods to the market. We reached out to the farmers near by Thimphu, picked up the farm goods, got it sorted out and delivered fresh vegetates to almost 1500 homes in about 15 days of lockdown. Even though the 15 days were the most stressful, it was also this experience that inspired us to venture into e-commerce on a bigger scale - that Azha Paaa, as an online platfrom can contribute so much to the society and at the same time, be able to create job opportunities. 

Azha Pasa moved from a mobile based application to a web based application and launched it's first proper e-commerce platform in March 2021, after the second lockdown. 

Our Vision: To become the Buddha of Business.
Our Mission: To curb the culture of over pricing and the take it or leave it attitude by putting compassion, kindness and customer before profit, and create a brand that inspire others in spreading deeds. 

We pledge to follow our heart, to be true and mindful of our values and our purpose and be 'the way forward' - to solving everyday problems in the lives of Bhutanese people. We aspire to create a sustainable and an efficient ecosystem for Bhutan's future generations.


2468 (Hotline 9am-8pm)
Leave Your Feedback